We are a Belgian sustainable streetwear label with comfortable apparel, inspired by the Nordic minimalistic style. During our travels in Scandinavia, we fell in love with the raw and beautiful nature and the undeniable rich history of many of the Nordic countries. They are an important part of our inspiration

When we started as a young fashion label in 2020, we decided that one of the main aspects of our collection should be that it was sustainable and ethical. We only want to sell clothing with respect for both people and planet.

The Fast fashion industry has such an enormous negative impact on our environment; it is mass-production of cheap, disposable clothing.

We created an all season collection; you can wear it as much as you want throughout the year on several occasions. We have also chosen for premium partners who only work with recycled materials and bio cotton.

The supply chain of our suppliers is certified by various independent bodies and standards such as Fair Wear, GOTS, Peta approved and OEKO-TEX. 

As a brand, we keep searching for new sustainability initiatives. We know that there isn’t a one fits all magic formula for sustainability, but every little idea can make a difference in the end.

Because of this, we started a donor cooperation with Weforest (www.weforest.org).  

WeForest, backed by a scientific network, is growing a movement of small and large responsible companies committed to having a positive impact for people and for our planet.

We support them in growing forest and trees all around the world. For every purchase done, we will fund the growth of a tree!

It’s just a small contribution, but you know what they say: all small things add up to something big!

Bart Oliviers
CEO / Founder

Ellen Smits
Founder

Yves Van Den Meutter
CFO / Founder